considertheaesthetic:

“Seeing as the excellent North don’t currently have a live portfolio site, I have found images for their excellent branding and identity for the St Pancras Renaissance Hotel, a little hard to come by. But as you can see from the couple of images I have managed to glean from the ‘interweb’ that it is another example of the consistently superb work they are known for.

Effra by Bruno Maag is used as an all-caps logotype that recalls railway signage and the romantic notion of train travel. Combined with elegantly used patterns found in the restored interiors the identity suitably conveys tradition and character.”